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Lately, I've noticed an interesting trend among all of my co-workers who are MMO players. Everyone has tried the latest, shiny thing, and decided to fall back to their old ways. One of my friends got to mid 30s in LOTRO, before giving up and going back to DOAC. Another gave up a level 70 in WoW and went back to SWG. Personally, after quitting WoW six months ago, I tried Vanguard, EQ2, and LOTRO. Over the weekend, I canceled my subscription to EQ2, stopped playing Vanguard and LOTRO, and went back to WoW. This makes me wonder if there's some sort of "Next Best Thing" phenomenon where people are chomping at the bit for the next big thing, buy it, play it for a while, get bored, and settle back into something familiar?

It should be interesting to see how next year's release fare. Will Tabula Rasa, Warhammer, Age of Conan, and Pirates of the Burning Sea be able to grab people enough to have them stick, or will they suffer the same fate as this year's releases (Vanguard, LOTRO)?